What is a domain name and do I need one?

Most websites have a domain name. In fact it would be very difficult these days to find any website that doesn’t.

Every website lives at its own unique address called an IP address. Google’s IP address is 216.58.219.238. Go ahead and try typing that into the address bar on your browser. You’ll find it opens up the Google search page.

Imagine if we had to remember the IP address for every website we wanted to visit! That’s where domain names come in. A domain name is mapped to a website IP address so instead of typing in the number you just need to remember the name, e.g. www.google.com

Your website is your online shop window and if potential customers find it difficult to navigate they are unlikely to translate into sales.

When you are working with your web developer to design your business website it can be difficult to be truly subjective about the layout of the site. You want to get everything on the home page after all!

Let us give you real and impartial advice by reviewing your website from a customers perspective.

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