Your company brand is the one thing customers are most likely to remember about your business, so keeping it consistent across all your marketing material is really really important!
When we think about branding we think about the company logo and the colours used for text and backgrounds. We also might consider the font. All these are areas that should be kept the same on all your business cards, flyers, website, social media etc.
But, it's not only the look of your marketing material that's important, it's also the language you use to talk to your customers that needs to be kept the same. If you use a serious, downbeat message on your website, you should be using the same language on your flyers and other marketing areas. If on the other hand you have a fun, happy vibe on your website, you should make sure this carries across to all your other media too.
To get your Marketing Consistency check-up, all you need to do is fill in this form and your check-up results will be emailed back to you within 5 working days.
Just remember, the more places a potential customer can come across your brand, the more we need to know, so give us the whole picture. And if you have any print stuff, take a photo of it with your mobile and email it over or pop it in the post to us.